Rolex at Martin & Co

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A history of exquisite watch making for women.

Rolex Lady Datejust

As part of the worldwide network of Official Rolex Retailers authorised to stock and care for Rolex watches, Cheltenham jeweller Martin & Co stocks a range of Rolex watches including the brand’s range developed specifically for women.

Those who think a Rolex watch is just for men might want to look at the history books which show that the Swiss luxury watch manufacturer has long been making watches for women. In 1957, Rolex crafted the Oyster Perpetual Lady-Datejust especially for women; a watch with all the elegance of the Datejust in a smaller size.

But time travellers would have to go back even further to mark the beginning of a celebrated tradition of making watches for women, in fact in 1910 the first Rolex to be chronometer rated was a Ladies model. Then in 1927 female cross channel swimmer Mercedes Gleitze swam the English Channel with a Rolex Oyster for company and, since then, many women have chosen to tell the time with a Rolex.


Rolex in the Daily Mail 1927

An exquisite range of watches for women

And there’s no reason why that tradition should stop in the 2020s. Rolex continues to produce a range of beautifully crafted watches for women including the Datejust 31 collection. The white Rolesor – Rolesor is Rolex’s name for a combination of steel and 18ct gold – models come with a range of sophisticated dials, such as a deep green and a stunning aubergine surrounded by a diamond set bezel.

For those who prefer a smaller dial, there is the graceful Lady-Datejust collection with a 28mm case size. The novelties for 2021 include a new rose dial on some Everose gold models – Rolex’s exclusive pink gold alloy which brings a warm glow to any wrist. For those who like a little extra decadence, take a look at Lady-Datejust models featuring a chocolate dial. The sunray finish creates delicate light reflections on the dial making it even more mouth-watering!


Rolex Lady Datejust

Find your Rolex now

When it comes to owning a beautifully crafted timepiece, you can choose your very own Rolex now from the brand’s extensive ladies’ range available from Cheltenham jewellers, Martin & Co.


Martin & Co Rolex Area